AI Insights · Timothy · October 2025
Top 5 Social Apps on Android in Nigeria: Q3 2025 Performance
Explore the performance trends of the top 5 social apps on Android in Nigeria during Q3 2025, featuring insights from Sensor Tower.
In the third quarter of 2025, the top social apps on the Android platform in Nigeria demonstrated varied performance trends, as observed from Sensor Tower data. Here's a closer look at their weekly downloads, revenue, and active users.
Facebook Lite from Meta Platforms, Inc. saw a steady increase in weekly revenue, peaking at approximately $320 in early September. Weekly downloads fluctuated, with a noticeable drop to around 199K in early August before recovering to 223K by the end of September. Active users experienced a slight decline, starting at 6.2M and ending the quarter at 5.7M.
TikTok - Videos, Shop & LIVE maintained robust weekly revenue, starting at $80K and ending at approximately $63K. Downloads peaked at 178K in early September, while active users remained strong, fluctuating around the 9.9M mark.
Facebook experienced a gradual increase in revenue, reaching $13K by the end of September. Downloads varied, peaking at 119K in late July, and active users hovered around 14.5M by the quarter's end.
TikTok Lite - Save Data & Fast showed a decline in revenue mid-quarter, with a slight recovery to $353 by the end. Downloads were stable, peaking at 109K in early September, while active users remained around 5.3M.
Instagram saw consistent revenue, ending at approximately $10K. Downloads peaked at 84K in late August, and active users showed a slight increase, closing the quarter at 7.9M.
These insights from Sensor Tower reveal the dynamic landscape of social apps in Nigeria, highlighting shifts in user engagement and monetization strategies. For more detailed insights, visit Sensor Tower's platform.
